How to Lead Generate Without Money for Marketing

how to lead generate without money for marketing as a real estate agent

Let’s face reality here. Most new agents have zero to very few dollars to invest in real estate marketing. Some have left full-time jobs, others are students, and a few are retirees who are living on a fixed income. They struggle with learning how to lead generate without money for marketing as real estate agents. However, it does not matter how you stumbled onto the roller coaster ride of real estate; it’s more important to survive. In order to survive, you must generate leads to convert into new clients. Here are 3 ways to do it without any money.

Cold Call Expired Leads and FSBOs

In any sales profession, using the phone is key to acquiring new business. As a new agent, you cannot avoid it. Therefore, you should be calling family and friends to seek referrals. Adding their contact information is good CRM. Eventually, those leads dry up, and you will need to get new leads by cold calling strangers. Is it scary? Not really. It is scarier to not have income. You cannot escape the struggle to lead generate without money.

However, every MLS has expired listings. You will need to view the listings and look up information about the owners in public records. Cold calling expired listings doesn’t require any fancy script. To be successful, it takes energy, passion, and consistency. Eventually, as your business grows, you can pay for expired leads and autodialers to speed up the process. You can also hire someone else to make the calls; this person is known as an ISA (Inside Sales Agent).

Social Media

Without money for marketing, having a presence on social media can speed up your client acquisition plans a lot faster than being a secret agent can. The key to having online success is to engage your friends; you can also join groups that you find to be genuinely interesting. Engagement will make others feel comfortable with you, and they will genuinely want to help you.

Sphere of Influence

For people to do business with you or to refer business to you, they must know what you do. As soon as you can, get all of your friends and family in one room at a meet and greet, a happy hour event, or at any other creative event, at no cost to yourself, to announce your new career. Family and friends who care about you will want to help you.

In conclusion, if you have no luck with the above, try going door to door in your neighborhood, setting up a table outside of a popular hardware store, or giving flyers out in front of a supermarket. Most of all, have the desire to win and a positive attitude.

Deborah Spence is an award winning Broker/Owner in the Philadelphia, Pennsylvania. Born and raised in the Bronx, New York, Spence attended Hofstra University on a full scholarship program for inner city kids called the (NOAH) program and graduated in 1994 with a degree in Business Administration-with a major in Accounting and minor in English. The mother of two boys, Spence dealt with a series of medical issues that had her in and out of hospitals for nearly a decade before relocating and starting over in the City of Brotherly Love where she finally had the opportunity to enter the real estate industry. In an amazing rookie year as an agent, Spence listed 63 houses and sold 31. Proving it was no fluke; she sold nearly 50 more homes in her second year and became a “go to” real estate agent. After reading her success story, you will understand why she says, “If I could do this, so can you.” Media inquiries: blog@propy.com