Instagram is one of the best places to target millennial clients. However, many real estate marketers get it wrong. Instagram marketing is a little more difficult than Facebook and Twitter marketing. Follow these strategies to reach an Instagram audience that converts well.
Remember to post regularly, if you want to attract a millennial audience to your services. This rule applies across all social media platforms. All too often, people decide to use a new social media platform. Two months later, they abandon the entire project. Post consistently a few times a week to see real results.
Be Culturally Relevant to the Millennial Group
A millennial identifies heavily with his or her culture and generation. Because of this, try to identify the culture features of your millennial base, and use them to your advantage. Nostalgia is a very powerful tool. Thus, memes and quotes that are relevant to their time and culture will have a big impact. Appeal to their hearts, and you will win them over.
Make Them Feel Loved
If you can make your audience feel unique and valued, then you have already won. You can do this by arranging contests and giveaways. This technique works across all marketing platforms. If you want to stand out as a real estate agent, this is one of the best ways to do it. Put your audience first on Instagram, and they will put you first as well.
Use Hashtags for Viral Marketing
You can jump on hot news and trending topics by using hashtags. This is one of the easiest ways to promote a brand. Your millennial audience will also be doing the work for you, as the content will be reposted, over and over. Consequently, people on Instagram will start to associate the viral content with you.
Be Original on Instagram
Nothing beats originality and authenticity. Try to make your posts both original and personal. While it can be hard to come up with your own material all of the time, try to make at least one creative post per week.
Most importantly, millennial clients can be picky about what they like. So, cater to the cultural features of their group, and make sure to use social media. Platforms such as Instagram can help you reach a wide audience of millennials.