A CRM tool, or Customer Relationship Management tool, is essential for real estate agents. The term is a little misleading because the majority of these platforms place as much importance on sales as they place on customer retention. These tools can help you track profits, manage sales, nurture leads, and enhance customer relations. To retain your customers, you can look into the 3 platforms below.
CRM Tools for Real Estate Agents: Salesforce CRM
Salesforce is well-known in the real estate industry. In fact, it is widely used in all industries that require customer support. The tool really is that powerful. The CRM tool has been around for a long time, and it offers a massive suite of services. This comprehensive platform has everything that a real estate agent needs. The support is excellent, and it has an intuitive dashboard containing the most important metrics. For large organizations, this tool is ideal, due to the additional services and app integrations at hand.
CRM Tools for Real Estate Agents: HubSpot
HubSpot is an all-in-one inbound marketing tool, as opposed to a pure CRM tool. For real estate agents who work online, this tool is perfect for web pages, eBooks, content marketing, and link building. All of your efforts are observable in one easy dashboard. You can also see what customers are saying about your brand across various social media outlets. Even more, email and voice calls are covered. However, the social features are where it really excels; it helps you automate social media campaigns. The tool also provides educational resources for people to learn.
CRM Tools for Real Estate Agents: FreeAgent for Real Estate Pros
FreeAgent CRM is not as well-known as Salesforce or HubSpot. However, it does have certain benefits for real estate agents that Salesforce and HubSpot do not have. FreeAgent CRM’s support team is the most flexible for unique business campaigns. In many instances, they will work with you to get the functionality that you want on your CRM platform. Many are predicting FreeAgent to increase its market share very soon. If you are a real estate agent, consider this to be a good option.
Clients can be difficult to keep. Thus, make use of CRM tools.